The best method of increasing the search engine visibility of your web site or your brand, is to engage in a multi-front campaign.
This may include utilizing as many of the social media channels as you can, including YouTube for videos and commercials, SlideShare for documents and PowerPoint presentations, Squidoo for a very fast and easy web page, a blog or two on Word Press for versatility or Blogger if you like simple and fast, and Twitter for a micro blog. Also look at social and professional networking sites like LinkedIn, Plaxo, Spoke, Zoominfo, Xing and Facebook. All with links back to your main site of course.
A must have is an online newsroom with an RSS feed for publishing and distributing all your news releases and announcements. May I suggest NewsCactus as a very low cost and easy solution. These are very SEO friendly tools.
And don't forget about specialized micro sites, ebooks and white papers on their own dedicated URL, and lots of on-page copy and anchor text optimized with your keywords.
And the obvious, but so often overlooked, Title, Description and Keyword Meta Tags that are written custom for each and every page. The Meta Tags musty be highly focused and specific, and based on the topic, the one or two keywords used, and the content in each page. Not to mention brief but descriptive Alt Tags for each and every image and photograph, assuming the images support or explain the product or the benefits.
I see so many sites these days that are built in frames that have no meta data, or they have the same meta data for every page. This is a highly unprofessional and lazy way to build a site.
Remember some people love PayPal, but others rather just use their credit cards or make a direct deposit. search engine optimization
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