How to Market with SlideShare

SlideShare can be used effectively as a powerful marketing tool if you execute these basic tips:

1. Place your name and/or company name in the slide title that you enter into the title bar after you upload it, or before. For example: "Integrated Marketing Strategies--Duane Sprague." This will optimize your name in the search engines, just like placing a title tag on each of your web pages.
   
2. Break your large presentation into into several smaller snackable presentations. Each one treated like a chapter in the larger theme. Make each presentation a stand-alone with it's own title, subject, and keywords. This gives you several smaller presentations to optimize for on more targeted and specific keywords, which casts a much wider net on the web. Think of it as creating several specialized micro sites.
3. Create your ebooks in PowerPoint or Keynote and convert to PPT, and then export them to PDF and post on the web as it's own domain, plus post it as a PPT file on SlideShare. This allows your ebook to serve double duty.
   
4. Place links to your SlideShare channel on every blog and site and social media channel you have.
   
5. Blogger and SlideShare both have very easy Widgets that allow you to plug your SlideShare channel into your blog post using an RSS feed for automatic updating.
   
6. Use as many appropriate keywords in the SlideShare keyword bar as you can. Think of this as meta-keywords on your site.
   
7. Write a good and focused description of your presentation. Think of this as your meta-description tags.
   
8. You can easily embed a video from YouTube into any one of your slides once it's imported. Very cool!
9. Publish often.
   
10. Use a eye grabbing graphic or image on your title page. It's just like creating an effective ad. You need to entice your audience.
    
11. Use a provocative or attention getting title. Or state a big benefit. But ALWAYS speak the truth and don't deceive.
    
12. Use the last slide or two to provide your bio, contact info, links, call to action, offer, tagline or unique selling proposition.
13. Provide great value, information, tips, how to, insights, etc. The more you can help or inform people, the more traffic you will get.
14. Create your company brochure/presentation in PPT and post on SlideShare.
15. Blog and Twitter about your new SlideShare presentations, and provide a link directly to them by cutting and pasting the URL.

If you have any other ideas, please share them with me. Happy Sharing!