SlideShare can be used effectively as a powerful marketing tool if you execute these basic tips:
- Place your name and/or company name in the slide title that you enter into the title bar after you upload it, or before. For example: "Integrated Marketing Strategies--Duane Sprague." This will optimize your name in the search engines, just like placing a title tag on each of your web pages.
- Break your large presentation into into several smaller snackable presentations. Each one treated like a chapter in the larger theme. Make each presentation a stand-alone with it's own title, subject, and keywords. This gives you several smaller presentations to optimize for on more targeted and specific keywords, which casts a much wider net on the web. Think of it as creating several specialized micro sites.
- Create your ebooks in PowerPoint or Keynote and convert to PPT, and then export them to PDF and post on the web as it's own domain, plus post it as a PPT file on SlideShare. This allows your ebook to serve double duty.
- Place links to your SlideShare channel on every blog and site and social media channel you have.
- Blogger and SlideShare both have very easy Widgets that allow you to plug your SlideShare channel into your blog post using an RSS feed for automatic updating.
- Use as many appropriate keywords in the SlideShare keyword bar as you can. Think of this as meta-keywords on your site.
- Write a good and focused description of your presentation. Think of this as your meta-description tags.
- You can easily embed a video from YouTube into any one of your slides once it's imported. Very cool!
- Publish often.
- Use a eye grabbing graphic or image on your title page. It's just like creating an effective ad. You need to entice your audience.
- Use a provocative or attention getting title. Or state a big benefit. But ALWAYS speak the truth and don't deceive.
- Use the last slide or two to provide your bio, contact info, links, call to action, offer, tagline or unique selling proposition.
- Provide great value, information, tips, how to, insights, etc. The more you can help or inform people, the more traffic you will get.
- Create your company brochure/presentation in PPT and post on SlideShare.
- Blog and Twitter about your new SlideShare presentations, and provide a link directly to them by cutting and pasting the URL.
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