Creating inbound links to your site is a critical component of a good SEO strategy. Most experts agree that 75% of your sites search ranking on Google is based on the quantity of quality inbound links from reputable sites.
You absolutely MUST have an ongoing inbound link building strategy.
In addition to building links, you must also satisfy the Google spiders appetites for fresh keyword focused content on your site. About 25% of your Google search rankings come from your on-page HTML content, keywords, hyperlinks, site structure, navigation, and meta and title tags.
Which means that whether you are trying to build links or spider food, you need to be creating content. Content is king.
So if you want an optimized site that spiders and viewers alike will feed upon, follow these tips:
For link building, create content for wide distribution on the web that can link back to your site:
1. Create lots of interesting content frequently over a long period of time.
2. Place hyperlinks in keywords back to your site.
3. Distribute your content as fast, far and wide as possible.
4. Ask other sites to link to yours when appropriate.
5. Comment and participate on other blogs, tweets and forums.
Create Link Building Content that’s Interesting or Helpful for your Buyer Personas:
Blog posts
Editorials
Newsletters—current and archived
Podcasts
Videos
Photos
Articles about other companies
Product reviews
eBooks
Featured clients or vendors
Resource guide with links
PowerPoint Presentations
White papers
Surveys
Top 10 lists—funny, stupid, unique, smart
How to tips
News releases
Checklists
Emails that you turn into blog posts
Testimonials
Games
Contests
Glossary of terms
Content ideas for news releases or blog posts:New products or services
Research results
New clients
New locations or markets
New employees
New technology
Trade shows
New sponsorships
New applications
New pricing structure
Breakthroughs or benchmarks
Case studies
New publications
Speaking or teaching engagements
New vendors or suppliers
New promotions
Showing posts with label link strategy. Show all posts
Showing posts with label link strategy. Show all posts
Friday, September 18, 2009
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